Web Site Collection and Use of Information

Information Collected Through Our Website, Methods of Collection and
How We Use This Information

All information on our site is free to browse at your leisure without the need for you to provide us with any personal information. "Rose City Ford" does collect "aggregate" information, which is non-personally identifiable information. This means that we do not track these items on an individual basis that identifies you, but rather accumulate this information on an aggregate basis that includes all site visitors. Nonpersonal information includes tracking the site pages visited or the amount of time spent on our site.

Our primary goal in collecting aggregate information is to be able to perform site metrics that allow us to improve the functionality of the web site. We need to collect aggregate information in order to track page visits, recognize peak usage times and analyze potential site redesign.

When you visit our web site a server housing the pages automatically generates a "session log." We use session logs to help us determine how people travel through our site. In this way, we can structure our pages so that the information most frequently visited is easier to find. By tracking page visits, we can also determine if the information we're providing is being used. The data generally gathered is the Internet Protocol (IP) address from which you came (which contains no personal information), the web site that referred you, the pages you visited and the date and time of those visits. This data may be used to compile aggregate and statistical data to help in web site design, to identify popular features, to measure site activity, and to perform analytics on your experience to improve our web site. Site metrics for "Rose City Ford" may be shared within our family of companies, with service providers and vendors, and within Ford Motor Company of Canada, Limited including its subsidiaries or affiliates. The information shared will be aggregate data and will not include any of your personally identifiable information.

When you view one of our web sites or interactive advertisements, we may use "cookies" to collect aggregate data. A "cookie" is a small text file that helps us in many ways to make your visit to our web site more enjoyable and meaningful to you. For example, cookies avoid you having to log in every time you come back to our web site. They also allow us to tailor a web site or advertisement to better match your interests and preferences. There are a couple different types of cookies. A "session" cookie is stored only in your computer's working memory (RAM) and only lasts for your browsing session. When you close all your browser's windows, or when you shut down your computer, the session cookie disappears forever. A "persistent" cookie is stored on your computer's hard drive until a specified date, which could be tomorrow, next week, or 10 years from now. Persistent cookies stay on your computer until either:
a) they expire,
b) they are overwritten with newer cookies,
c) you manually remove them.